Journal articles:
- Tan, T. M., & Saraniemi, S. (2022). Trust in the blockchain-enabled exchange: Future direction in blockchain marketing. Journal of the Academy of Marketing Science, 1-26. (link)
- Tan, T. M., & Salo, J. (2021). Ethical marketing in the blockchain-based sharing economy: Theoretical integration and guiding insights. Journal of Business Ethics, 1-28. (link)
- Tan, T. M., Salo, J., Ahokangas, P., Seppänen, V., & Sandner. (2021). Revealing the disintermediation concept of blockchain technology: How intermediaries gain from blockchain adoption in a new business model? In Ho, R. C., Nurallah, M. & Ng. H. H. (Eds.), Impact of Globalization and Advanced Technologies on Online Business Models. IGI-Global (link).
- Tan, T.M. (2022). Blockchain as a marketing tool for sustainability: a journey in decentralized trust. Science with Arctic Attitude. Available at https://www.oulu.fi/en/blogs/science-arctic-attitude/blockchain-marketing-tool-sustainability-journey-decentralized-trust
Blockchain articles – University of Oulu Blogs:
- Tan, T.M. (2019). Key views on 172 pages Liechtenstein blockchain act: Token and Trustworthy Technology Service Providers Act (TVTG). Available at https://www.oulu.fi/blogs/node/192427
- Tan, T.M. (2019). How decentralized identity overcome the dark side of automation in marketing and consumption. Available at https://www.oulu.fi/blogs/node/193214
- Tan, T.M. (2019). Why store value in Bitcoin? Simple explanations from the holders perspective. Available at https://www.oulu.fi/blogs/node/192910
- Tan, T.M. (2019). The law, blockchain, and smart contract: From the EU blockchain perspective. Available at https://www.oulu.fi/blogs/node/194666
- Tan, T.M. (2020). 2019 enterprise blockchain: Permissioned blockchain current state of adoption and revenue models. Available at https://www.oulu.fi/blogs/node/196285